A Reed’s Father’s Day Tradition

Some traditions never fade. They simply grow with us.

Father’s Day at Reed’s has always been about more than finding the perfect gift. It’s about the memories tied to it. Saturday shopping trips downtown, little hands walking beside dad through the store, picking out something special together, and returning year after year as life changes around us.

This photo of Tommy Green and his daughter, Anne Thomas Green beautifully captures that feeling. What started as a simple moment years ago became a lasting memory, one that still means something today. Seeing the same photo recreated years later is a reminder of how meaningful traditions can become over time.

For generations, families have made Reed’s part of their Father’s Day celebrations. Whether it’s finding dad a new pair of shoes before vacation, helping the kids pick out a gift they’re excited to give, or simply spending time together in a familiar place, those moments matter to us.

This year, we’re celebrating dads with some of our favorite brands for summer and beyond, including Poncho, On, Oncept, OluKai, Local Boy, Roostas belts, Costa, Duck Head, Ray-Ban, 7 Diamonds, Rainbow, XTRATUF, and Vineyard Vines. From comfortable everyday essentials to vacation-ready favorites, we have thoughtful gifts for every kind of dad.

More than anything, we hope Father’s Day is filled with the kind of moments that become memories years from now. We’re honored Reed’s can continue to be a small part of those traditions for so many families. ❤️