This crowd on hand for the opening of one of the many unusual sales which R.W. Reed made famous is typical of the enthusiastic response to the store’s merchandise promotions through the years.

Still a family business, the Reed family continues the Reed’s tradition started in 1905 by founder, R.W. Reed.
Jack Reed, Sr.
Jack Reed, Jr.
Catherine Reed Mize
Camille Reed Sloan
Scott Reed

Still a family business, the Reed family continues the Reed’s tradition started in 1905 by founder, R.W. Reed.
Jack Reed, Sr.
Jack Reed, Jr.
Catherine Reed Mize
Camille Reed Sloan
Scott Reed


Our founder, R.W. Reed, Sr., moved to Tupelo from Itawamba County in 1905 and opened a general dry goods store. A champion for progress for Tupelo and the rural communities in our area for half a century, he served as the first chairman of the hospital board, the Yocona Area Boy Scouts, served on the State College Board, and in many other civic capacities. His retail accomplishments included America’s first “day and night sale”, when Reed’s opened one Monday morning and closed on Saturday night! His zest for life, for his family, and for his fellow man still serves as an inspiration to us today.


Bob Reed, Jr. returned to Tupelo following his education at Vanderbilt and Harvard and service in World War II to help run the family business. His taste level for quality, style, and elegance made Reed’s one of Tupelo’s – and Mississippi’s – fashion leaders.

In addition to serving as Chairman of the Board of Community Federal Savings Bank, he chaired the United Way and the Red Cross, and was involved in many other civic and church (1st United Methodist) positions of responsibility. His loyalty and quick wit made him a favorite of our staff and customers for nearly 50 years.


After his education at Vanderbilt and New York University along with service in World War II, Jack Reed Sr. returned home to Tupelo. His energy and ability helped make Reed’s the leading independent store in North Mississippi, and he directed our expansions into Columbus and Starkville and the Mall at Barnes Crossing. His extraordinary community service includes chairing the Yocona Area Council, the First United Methodist Church, Lift, Inc., the Community Development Foundation, the M.E.C., CREATE, and serving as the first lay chairman of the State Board of Education.

As one employee said, “Mr. Reed was the best governor Mississippi never had!” His leadership epitomizes the many good things that an independent family business can bring to a community.

Jack Reed, Jr.

Jack Reed, Jr. joined Reed’s in 1980 after several years practicing law in Tupelo. He became President in 1987. Jack was born and raised in Tupelo. He graduated with honors from both Tupelo High School and Vanderbilt University. At the University of Mississippi School of Law he served on the Editorial Board of the Mississippi Law Journal and as President of the Law School Student Body.

Following a pathway walked by his father and Chairman, Jack Reed, Sr., and his grandfather and founder R. W. Reed, Sr., Jack had devoted much time and energy to putting back into his communities – both local and state. He has served as Chairman of the Community Development Foundation, the United Way of Greater Lee County, Northeast Mississippi Habitat for Humanity, The Free Clinic, the Kiwanis Club, the Downtown Tupelo Main Street Association, and the Mississippi Economic Council.

During his time at Reed’s our store was named Mississippi’s First “Store of the Year” by the prestigious Mississippi Business Journal, and has been chosen as Tupelo and Lee County’s Friendliest Store 14 years in a row.

Reed’s has been a trendsetter. It was the first store in America to carry both Hart Schaffner & Marx clothing and outdoor leader Patagonia. His duties include continuing to serve as the buyer for menswear.

Jack and his wife Lisa have two children — a daughter Kirk Reed Forrester, who with her husband Tate has two daughters and two sons, Bess, Reed, Mack, and Sam; and a son Jack, with his wife Ashley, has a son named Jack.

His personal Motto is “God wants life to be a party; it’s up to us to make sure that everyone is invited.”

Here are some photos of our history through the years:

This Downtown Tupelo

Our Historic Downtown Tupelo flagship store opened in 1905 as a general dry goods store. Founder R.W. Reed was an energetic, dynamic young man that always had something going on.

131 West Main St
Tupelo, MS 38804
Mon - Sat 9:30 AM to 5:30 PM

Mall at Barnes Crossing

North Mississippi's leading sportswear store. Featuring America's best brands in outdoor apparel, we also represent over 50 clothing lines for men and women.

1001 Barnes Crossing Rd
Tupelo, MS 38804
Mon - Sat 10 AM to 9 PM
Sun 1 PM to 6 PM

Downtown Starkville

Our Historic Downtown Starkville store caters to both the students at Mississippi State University and the Starkville community. We have the best in outdoor apparel from Patagonia and

The North Face.

302 University Dr
Starkville, MS 39759
Mon - Sat 9:30 AM to 6 PM

Core Cycle + Outdoor

At CORE, we don’t only provide quality products, we help you enjoy your active lifestyle. Whether it be cycling, climbing, running, hiking, camping, fly fishing, or water sports with The Board’s Nest, we have the gear you need.

1697 N Coley Road
Tupelo, MS 38801
Mon - Sat 9:30 AM to 6:00 PM